Promotion

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A decade ago, nonprofit organisations didn't think very much about "brand". Many people felt that brand was something businesses did to "market" their products....
video
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Guest Expert: Sonja Ceri Sonja discusses the importance of: 1. Giving people a reason to talk about your organisation and cause 2. Creating ‘talkable differences’ that separate...
video
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Guest Expert: Ray Bull Ray explains the importance of developing a strong and attractive organisational brand. (length 43 minutes)
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Download the pdf overview showing the indicators for meeting the Pillar of Promotion. Indicators for Good Promotion